Apple recently announced it’s Netflix rival streaming video service called Apple TV Plus which is scheduled to launch in November and will reportedly come priced at UGX 34,000 ($9.99) a month, according to a new report this evening from Bloomberg.
This not a a formal pricing and we also don’t have a release date for the service, despite announcing it back in March of this year. Apple is not the only company planning to launch it’s own streaming service in the same period to compete with Netflix. Disney will also launch it’s Disney+ own streaming service that is set to feature a mix of original Disney films, Marvel content, Star Wars content, and original shows and movies across all of its properties and networks. The arrival of such big guns threats Netflix’s already dwindling subscriber base that saw a dip last quarter.
At the launch of Apple TV Plus, the service will arrive with only five shows: The Morning Show featuring Jennifer Aniston and Reese Witherspoon; See featuring Aquaman’s Jason Momoa; a production called Truth Be Told with actress Octavia Spencer; Steven Spielberg’s revival of Amazing Stories; and a documentary series called Home.
Apple has reportedly spent $6 billion in original content spending, a massive increase from its initial $1 billion pledge two years ago, pales in comparison to the more than $14 billion Netflix is expected to spend this year and the nearly $24 billion Disney is expected to shell out for streaming and theatrical releases.
Apple’s Apple TV Plus is not likely to launch its service later this year with any kind of bundle in place. That may make its five-show lineup for UGX 34,000 ($10) a month a hard sell against something like Netflix which cost a round the same, and the launch of Disney+, which will cost UGX 26,000 ($6.99) per month.
