Safaricom unveils ‘Reverse Call’ to push costs to receivers

Kenyan telco Safaricom has introduced a new ‘Reverse Call’ feature aimed at allowing subscribers to transfer the cost of a call to the receiver. In what seems like a retro, as the service was a popular one in the 90’s and during the fixed landlines era, users will now add a ‘#’ before the number they are calling to activate the feature.

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For instance, to transfer the cost of the call to 0723456789, a customer will dial #0723456789. The receiver on the other end will then see the incoming call, with a voice prompt alerting them that they will be billed for the call at the normal call rates upon picking up.

How to Place a Reverse Call on Safaricom

They can opt for “1” to accept the reverse call or “2” to decline but it will not work if the person being called lacks airtime.

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Safaricom is making the service only available for on-net calls and will not be applicable for off-net, roaming and international calls. The ‘Reverse Call’ feature is similar to the already existing “Please Call Me” service which enables a customer to send five free messages to other customers requesting for a call back.

Read About: How to send a call me back message on MTN, Airtel and Africell

In Uganda, the use of call me back messages is more prevalent and does not seem to have a quicker solution. We can only wait to see if the Ugandan telcos like MTN Uganda and Airtel can bring the idea o board to give customers the opportunity of making calls at the cost of the recipient.

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Kikonyogo Douglas Albert
Kikonyogo Douglas Albert
A writer, poet, and thinker... ready to press the trigger to the next big gig.
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