In a move reminiscent of other tech giants, Twitter has announced that it has changed its name to X Corp.
According to an email sent to partners, the social media giant will now be known as X Corp. in all official dealings, although it has clarified that the name of the social media site will remain as Twitter.
ALSO READ: 5 factors to consider before buying a refurbished laptop
The announcement of the name change comes after a court filing on April 4th, which first hinted at the change. However, it is unclear when the change was officially made. The company’s terms of service now list X Corp. as the firm’s official name.
Twitter’s move is similar to Google’s transition to Alphabet in 2015 and Facebook’s rebranding to Meta in 2021.
The rebranding is also part of Elon Musk’s ambitious plans for the company, as he seeks to transform it into an “X” super app that offers a range of services, including mobile payments and social media, all under one umbrella.
While Twitter has faced a sharp decrease in ad revenue shortly after Musk’s takeover, expanding beyond its social media roots could help boost the company’s revenue. Musk has also expressed interest in incorporating artificial intelligence and blockchain technology into the platform, although it remains to be seen how these plans will be implemented.
The rebranding is not without controversy, however. Many Twitter users have expressed confusion and concern over the change, questioning why the company would choose to rebrand while keeping the name of its flagship service.
Some have speculated that the move is an attempt to distance the company from recent controversies, including the spread of misinformation and the proliferation of hate speech on the platform.
Despite the criticism, Twitter’s move is part of a broader trend in the tech industry. As companies seek to expand beyond their original products and services, many are rebranding in order to reflect their changing priorities and ambitions.
While the name change may take some getting used to for Twitter users, it is clear that the company is looking towards the future and seeking to evolve in order to stay competitive in an ever-changing tech landscape.
