Snapchat is among the widely used social media networks, but making money on this platform is a bit of a trick for many. The company has a Partners program that recognizes industry-leading companies that help advertisers connect with its community in creative new ways. From pre-campaign strategy to creative execution and beyond, their select group of partners makes advertising on this platform a snap!
If your company is helping marketers solve complex challenges through technology or services then you may be a good fit for the platform’s Partners program. Let’s look in detail about Snapchat’s Partner categories. If you meet the criteria for a specific partner type (see details below) and are interested in becoming a partner then they can apply here.
Companies interested in developing custom technology solutions can follow the steps outlined in the Snapchat Marketing API documentation.
For Snapchat ‘s Licensed Ads Partners
This is for those developing specialized technology using the Snapchat Marketing API to provide marketers with differentiated ad buying solutions that improve workflow efficiency and advertising performance. Some of the criteria they look for when evaluating Licensed Ads Partners include:
- Complete development of self-service technology using the Snapchat Marketing API
- Successfully pass a product audit from Snapchat’s Solutions Engineering Team
- Remain in good standing on an ingoing basis
- Develop Support for new features and API changes upon availability
- Maintain a Snap Approved customer SLA
- Clients directly manage campaigns using your proprietary technology
- Meet specific spend requirements per quarter
- History of consistent advertiser usage across product types
- Growth in advertiser count and usage over the past quarter
- Proven client success through case studies, performance audits, and client feedback
Certified Experts
These provide the expertise and in-house talent to help manage campaigns on behalf of marketers. Their hands-on support leads to more effective execution, optimization, and analysis of advertising campaigns on Snapchat. Certified Experts are among the best in providing Snapchat specific guidance and delivering advertiser outcomes. Some of the criteria they look for when evaluating Certified Experts include:
- Demonstrate knowledge of Snapchat advertising through the successful completion of individual team member training and assessments through Snapchat Explore: minimum requirement of 10 current employees
- Maintain “Certified Partner” qualification for two consecutive full quarters
- Demonstrate campaign expertise by meeting actively managed spend requirements per quarter
- Undergo recurring educational training to understand the most up-to-date Snapchat advertising capabilities, best practices, and campaign strategies
- Track record of consistent growth in advertiser count and spend
- Minimum one (1) published Snapchat specific case study
- Proven client success through case studies, performance audits, and client feedback
Certified Partners
Certified Partners the expertise and in-house talent to help manage campaigns on behalf of marketers. Their hands-on support leads to more effective execution, optimization, and analysis of advertising campaigns on Snapchat. Some of the criteria they look for when evaluating Certified Partners include:
- Demonstrate knowledge of Snapchat advertising through the successful completion of individual team member training and assessments through Snapchat Explore: minimum requirement of 1 current employees
- Demonstrate campaign expertise by meeting actively managed spend requirements per quarter
- Undergo recurring educational training to understand the most up-to-date Snapchat advertising capabilities, best practices, and campaign strategies
- Track record of client retention
- Proven client success through case studies and client feedback
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Creative Partners (Closed Beta)
These partners develop technology that enables marketers to improve the creative process through rapid creative development, effective creative testing, lower pricing, and established Snapchat expertise. Partners provide these services across Snap Ads, Story Ads, Filters, Long Form Videos, and Web View. Some of the criteria they look for when evaluating Creative Partners include:
- Complete development of a creative integration using the Snapchat Marketing API
- History of consistent advertiser usage of creative assets or services provided by partners
- Successfully pass a product audit from Snapchat’s Solutions Engineering team and remain in good standing on an ongoing basis
- Undergo recurring (at minimum quarterly) educational training around the latest guidelines and best practices for creative on Snapchat
- 90%+ ad review approval rate
- Minimum one (1) published Snapchat specific case study
- Proven client success through case studies, performance audits, and client feedback
Snapchat Lens Creative Partners
Help marketers ideate and develop custom augmented reality face and world Lenses using Snapchat’s Lens Studio. Partners demonstrate an expertise in 3D and Augmented Reality development. Some of the criteria Snapchat looks for when evaluating Lens Studio Partners include:
- History of consistent advertiser usage of Lenses developed by partners that displays mastery of necessary 3D animation and AR development skillset
- Successfully pass a Snap review of Lens project code and creative and remain in good standing on an ongoing basis
- Undergo recurring (at minimum quarterly) educational training around the latest requirements and best practices for Lenses on Snapchat
- 90%+ Lens review approval rate
- Minimum one (1) published Snapchat specific case study
- Proven client success through case studies, performance audits, and client feedback
Snapchat influencer
This is not a partner program its the common method used by influencers to easily get paid using their Snapchat profiles with many followers. Payment is not done by Snap Inc but done by the companies they advertise for based on the number of followers you have and how you can influence them. It is basically similar to Facebook, Instagram or WhatsApp influencing and requires one to have constant flow on content on their profiles.
