A s part of their 5 year’s celebration on Uganda’s telecom scene, Africell is taking a new commercial direction. The company, yesterday launched a wider vision for the East African market, with a new strategy that will see it become a household name. The strategy is called the ‘New Chapter’, and is a step forward in Africell’s journey across the country.
The ‘New Chapter’ will focus on bringing up the delivery of new generation of affordable communication solutions, getting known for outstanding customer service, and superior data quality on 3G & 4G networks; The company wants to use the New Chapter to cement its continued commitment to supporting community welfare.
Still wondering what this new chapter is all about? Well, according to Africell the New Chapter places the customers at the heart of its focus. The company wants to enhance the customer experience by personalizing service and customizing offers. Africell also looks at increasing its commercial and social relevance by “undertaking a wave of new corporate social responsibility initiatives – especially in the Education and Security Sectors”.
Commenting on the New Chapter, Africell Holding chairman and CEO Mr. Ziad Dalloul said:
“As a digital company, Africell provides a link between yesterday and tomorrow. In Uganda, our network gives everyone the freedom to be and do what they want. Ugandans of all generations and from all walks of life can shine with the powerful tools Africell offers. We listened to the young generation, and we are committed to helping them shape the best future possible”
In order to stimulate a more active Ugandan technology sector, Africell wants to offer internship as part of the New Chapter. Africell is committed to helping unlock the potential of talented and hardworking youths in the country. This will be through the provision of professional tools and work experience opportunities. The internship program will run once a year and last from January to March, with successful applicants named in July.
