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    Apple unveils AirPods Pro with noise cancellation

    The AirPods Pro are now official as Apple has just taken the veil off its latest ear-buds. It will come with the much rumored noise-canceling feature. The premium earbuds are set for release on October 30th for $249. They’re up for pre-order starting today. And yes, they still only come in white.

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    Active Noise Cancellation on AirPods Pro uses two microphones combined with advanced software to continuously adapt to each individual ear and headphone fit. This removes background noise to provide a uniquely customized, superior noise-canceling experience that allows a user to focus on what they’re listening to — whether it’s a favorite song or a phone conversation.

    The AirPods Pro feature a transparency mode that will let you hear your surroundings while wearing them. The earbuds have a “force sensor” that you can use to control music playback and activate transparency mode.

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    Apple says AirPods Pro will deliver superior sound quality with Adaptive EQ, which automatically tunes the low- and mid-frequencies of the music to the shape of an individual’s ear — resulting in a rich, immersive listening experience. A custom high dynamic range amplifier produces pure, incredibly clear sound while also extending battery life, and powers a custom high-excursion, low-distortion speaker driver designed to optimize audio quality and remove background noise. The driver provides consistent, rich bass down to 20Hz and detailed mid- and high-frequency audio.
    Transparency Mode.

    YouTube video

    Like the second-gen AirPods, the AirPods Pro support wireless charging and hands-free “Hey Siri” voice commands. Apple says they get around 4.5 hours of continuous listening battery life. (You can see that the active noise cancellation takes a bit of a toll there.) But as usual with AirPods, the case has enough extra battery for around 24 hours of total listening time, including those recharges.

    Apple’s new AirPods come just as noise cancellation — long a convenience offered by over-ear headphones from Bose, Sony, and others — has begun making its way to truly wireless earbuds. Sony’s noise-canceling 1000X M3 earbuds cost $229. And Amazon’s Echo Buds, with Bose noise reduction (not full-on cancellation) technology, are about to hit shelves for $129.99. AirPods have seen a meteoric rise in popularity since they were first released, so it’s safe to assume that Apple has a smash hit on its hands.

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