Instagram has today announced big changes to its advertising platform, starting with selected few countries the company will start serving 30 second Instagram video ads, up from the initial regular 15-second limit, and are also able to use landscape photo and video following Instagram’s recent lifting of the square format restriction.
Instagram is also opening up ads to smaller companies who will be able buy space on the network from this month, and ads are now available in countries including Italy, Spain, South Korea, India, and Mexico, with more to come on September 30th.
They also introduced a new “premium product” called Marquee will help push mass awareness and expanded reach in a short time-frame” — This product will be mainly used for things like product launches and movie premieres.
