YouTube pimps up its Premium subscription offering with a new “enhanced” HD video option

YouTube is rolling out an “enhanced” FullHD (1080p) video quality for Premium subscribers — the most annoying bit to most people is that it will only be available on iOS only for now. The feature will be coming to the web soon but no word on when Android users will get it. According to YouTube, the new 1080p Premium option is “an enhanced bitrate version of 1080p” that’s supposed to make things look crisper, particularly with videos heavy on detail and motion.

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YouTube started testing this feature earlier this year and had some worried that the company would remove the existing 1080p option for nonsubscribers. Fortunately, the standard 1080p option isn’t going anywhere, not even for Premium members.

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You’ll still get to use the standard 1080p option on videos (even the ones with 1080p Premium). Not all videos will have the 1080p Premium option, either, as YouTube says you won’t see it on videos uploaded at resolutions higher or lower than 1080p, Shorts, or in live streams.

We are curious to know how big of a difference there really is between 1080p and 1080p Premium when it comes to final quality as seen by the naked eye. The enhanced bitrate should, in theory, make videos look better, as it puts more information per pixel.

Along with this perk, YouTube revealed a handful of other features coming to Premium, including the ability for users on iOS to watch videos with friends and family members using FaceTime via SharePlay. The platform already offers a similar feature on Android, as it lets subscribers use Google Meet to co-watch videos with other people, whether they pay for Premium or not.

There’s also a handy new Premium feature that lets you pick up where you left off on videos across Android, iOS, and the platform’s desktop site. This seems especially helpful if you’re watching something on your phone and want to blow it up on a bigger screen, like your laptop. But it also just sounds nice to be able to continue watching something on the go if you started watching it on your computer, and vice versa.

Additionally, YouTube’s expanding its Premium queuing feature to phones and tablets, which lets you create a list of videos that you want to watch next. It’s also rolling out the smart downloads feature it started testing last year. This automatically adds recommended videos to your library while you’re connected to Wi-Fi, allowing you to view them when you’re offline. While this sounds helpful when you’re on a plane or traveling with no service and forget to download videos in advance, it seems like it could be a bit of a storage hog if you don’t disable it.