Welcome Yahoo’s new logo. After changing its purple wordmark every day for the past month, Yahoo revealed the winner tonight. It’s part of an effort from new CEO Marissa Mayer to give inject some fresh visual interest into the revered tech brand, while keeping the familiar color and exclamation point.
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Yahoo put together a video (below) to show off the construction of the new logo, and GIF by the verge showing all the logos of the past 30 days.

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