Safaricom, the Vodacom Group affiliate, has made a significant leadership change by appointing Wim Vanhelleputte as the CEO of its Ethiopia business. Vanhelleputte brings a wealth of experience from his tenure at South Africa’s MTN Group, where he held various executive positions, including CEO of MTN Uganda.
With ambitious growth targets and plans to introduce its renowned M-Pesa financial services, Safaricom aims to solidify its presence in the Ethiopian telecom market. This article delves into the details of the appointment and explores Vanhelleputte’s extensive experience in the African telecom industry.
An internal memo revealed that Wim Vanhelleputte will assume the role of CEO for Safaricom’s Ethiopia business, effective September. Vanhelleputte’s appointment follows the departure of Anwar Soussa, who served as the previous CEO.
Safaricom, already a dominant player in the Kenyan telecom market, ventured into Ethiopia last year, seeking to tap into the vast potential offered by the populous East African country.
Vanhelleputte’s Impressive Track Record
Wim Vanhelleputte brings a wealth of expertise to his new role, having held significant positions within the African telecom industry. Prior to joining Safaricom, he served as the CEO of MTN Uganda, where he played a pivotal role in driving growth and innovation.
His experience also includes executive positions at Airtel DRC and Bharti Airtel Limited, where he oversaw strategic business units across multiple African countries.
In tandem with Vanhelleputte’s departure, MTN Group has announced the appointment of Stephen Blewett as the Operations Executive: Markets. Blewett will succeed Vanhelleputte and assume executive responsibility for several markets, including Liberia, Guinea Conakry, Guinea Bissau, and Congo Brazzaville.
Safaricom’s Growth Objectives in Ethiopia
As Safaricom expands its operations in Ethiopia, Vanhelleputte will be tasked with delivering the company’s ambitious growth targets in this emerging market. In addition to acquiring new subscribers, the company is set to introduce its highly successful M-Pesa financial services, following the acquisition of a financial license in May.
M-Pesa has revolutionized financial inclusion and mobile payments in Kenya, and Safaricom aims to replicate its success in Ethiopia.
