If you think the Pro Max is the epitome of Apple’s iPhone series, well think again as the company is reportedly exploring the possibility of launching a more expensive iPhone Ultra, according to Apple tracker Mark Gurman. The high-end device could arrive as soon as 2024 with the iPhone 16 lineup. Let’s all say the Ultra suffix is a name that Samsung pioneered on its high-end phones with the latest being the Galaxy s23 Ultra., but since Apple already has an Apple Watch Ultra, there is no doubt a phone would follow.
The iPhone Ultra could have an even higher price tag than the iPhone 14 Pro Max, which starts at UGX 4.1m ($1,099). During Apple’s earnings call last week, Apple CEO Tim Cook didn’t rule out the possibility of a future price increase on iPhones. He instead indicated that customers might want to pay more to get a better product. “The iPhone has become so integrated into people’s lives,” Cook said. “I think people are willing to really stretch to get the best they can afford in that category.”
It is still unclear what kind of features could come with an iPhone Ultra device, Gurman speculates that it “will probably offer further camera improvements, a faster chip and perhaps an even larger display.” It may also come with a design that drops the charging port in favor of wireless charging.
As noted by Gurman, Apple’s already “giving consumers a reason to pay up” by adding the best features to its Pro and Pro Max models. Last year, Apple made the Dynamic Island exclusive to the iPhone 14 Pro and Pro Max, and Gurman says Apple’s planning to make the tiers even more distinct with this year’s launch of the iPhone 15.
The iPhone 15 Pro and Pro Max are already rumored to come with USB-C and may even use haptic volume and power buttons instead of physical ones. Additionally, the iPhone 15 Pro Max might be the only device to get a periscope lens with better optical zoom, further widening the gap between each model’s features which already exists in the Samsung Galaxy Ultra lineup.
