If you could use one word to describe online banking services, what would it be? According to a lot of people, they definitely wouldn’t utilize terms like “amusing”, “thrilling” or any other of the same kind.
On the contrary. A vast majority of them would define it as dull and/or tedious. But of course, something like this isn’t going to deter users from employing their services because, after all, they need them for various tasks, such as shopping, education, etc.
Now, if by any chance, online service providers decide to spice things up, they can always turn to the gaming industry because it’s full of interesting, appealing inventions. Although at first glance, it may appear to be frivolous, this industry is actually quite loaded with lessons. Which ones? Scroll below to find out!
Smart Things Digital Banking Can Learn From The Gaming Industry
Incentives For Innovation And Effort
Now, before we further dive into this subject, if you still haven’t chosen an online bank, keep in mind that you should opt for one that has out-of-this-world online and mobile app services. If you work remotely and you need to find something that’s convenient and trustworthy, then be sure to properly do your homework to hunt down the best bank for a digital nomad that’s going to provide you with inventive and user-friendly digital features. Along with these things, prioritize low fees and first-class customer service as well!
Speaking of online banks, one of their biggest downsides is that sometimes it appears to be like they are not the best at fostering loyalty, engaging with their online consumers, and expanding relationships, which is why they must invest more effort into these aspects.
In order to take these things to the next level, they must become more innovative and creative concerning online customer engagement. The situation is pretty similar in the gaming industry. Namely, a vast majority of gamers continuously expect innovation which is why game makers are doing everything that’s in their power to be as creative as possible, otherwise, they are going to lose their loyal players.
Consequently, video game creators have built-in incentives to be inventive, original, and creative. It seems like credit unions are still not aware of the fact that they constantly deal with the same incentive from the competition.
Modern financial services consumer is more likely to turn to a different provider due to the fact that better, more modern fintech offerings are making it much easier for consumers from traditional platforms to switch.
One-Dimensional Services And Features Must Be Forgotten
In these instances, it’s of huge importance to have the proper mindset. But what does it mean exactly? It means that credit unions must take a huge leap in order to drastically change things for the better.
Do you remember the old PacMan game (the one from the 1980s) and the changes its makers have made to take it up a notch? At first, the game was pretty simple, flat, and one-dimensional, however, they’ve decided to jazz things up and take the necessary steps to make it much more enjoyable.
Unfortunately, it looks like lots of online banks have stayed in the old PacMan game world and haven’t done a lot to make it more entertaining, appealing, and interesting to their users. If they want to retain old consumers and attract new ones, they must make things a lot more intuitive for users to navigate online financial services.
What Else Needs To Be Said?
Let’s Not Forget The Importance Of Downloadable Content
As you probably remember, back in the day, players were purchasing individual game cartridges, and back then, the elements of every game were restricted to whatever was on a particular DVD/cartridge.
Basically, the entire environment was the same from the first time the gamer played the game, to the last moment they used it. And then, things have significantly changed for the better when it comes to this industry.
Namely, the whole gaming industry has decided to shift to downloadable content which is an amazing thing because these days practically any game can be updated and brand-new content can be regularly introduced.
In addition, new elements are effortlessly merged with the current features, meaning that all of them are part of the whole. And that’s precisely what online banking providers must do too! Their users are always expecting frequent updates to services, content, and interesting features.
There are so many things that could be added regarding this topic, however, we decided to mention the most important ones just to show you how the gaming industry can positively influence online banking.
