Enjoying Spotify as a couple and sharing costs has just gotten better–the new Spotify Premium Duo is the answer to this. This new tier has been introduced to make it easy for couples who live together to split the cost of a premium membership while also merging their music taste.
The company is introducing its newest subscription offering, Premium Duo, which costs UGX 48,000 ($12.99) a month and allows two people who live at the same place to share one plan while maintaining their own accounts. The trick here is that you must tasty together and Spotify track this.
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With Premium Duo, Spotify will also create a special Duo Mix playlist that’ll update regularly and incorporate music that both people like. The idea is that Spotify knows what you and your partner like individually, so its software will design a playlist that you can put on in the house that’ll appeal to both of you. Listeners can switch between a chill or upbeat playlist.
Existing, single Premium members can upgrade to Premium Duo at any time and doing so won’t erase their account listening history or preferences. A Family plan membership is $2 more than Duo and supports up to six accounts. That plan also comes with a special Family Mix playlist that promises the same thing as the Duo Mix, except it accounts for the entire family’s preferences. The usual Premium membership costs UGX 37k ($9.99).
Spotify is clearly segmenting its premium plan to ensure that it’s designed for everyone and every stage of life. Recurring subscription revenue is especially important to Spotify during the COVID-19 pandemic because advertisers are tightening their budgets. The company said in its most recent earnings report that its ad-supported revenues fell short of its forecast, and it lowered its revenue guidance for the year as a result.
