For frequent fliers out there, when reserving a flight you are only limited to Premium, Business or First Class. Emirates is now taking its signature Airbus A380 experience to the next level with the unveil of a brand new Premium Economy cabin product onboard its newest A380 aircraft.
This is a unique marketing strategy for the airlines, ensuring they have brand positioning as a full-service airline of the highest quality. Thanks to the double Decker Airbus A380 Emirates is able to redesign the plane accommodate a Premium economy category.
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Emirate is confident that it’s Premium Economy product will also make its mark as a distinct premium offering. Until they have a viable number of seats in their inventory to bring to market. The company plans to offer the new experience as a complimentary upgrade to valued economy customers.
Premium Economy : Space and comfort
At the end of 2020, Emirates unveiled details of its highly-anticipated premium economy cabin, which offers 56 seats in a 2-4-2 cabin layout.
With a generous pitch of up to 40-inches, Emirates’ premium economy seat is 19.5 inches wide, and reclines 8 inches into a comfortable cradle position with ample room to stretch out. Covered in cream-coloured anti-stain leather with stitching details and a wood panel finishing similar to Business Class, each seat is designed to provide optimal comfort and support with 6-way adjustable headrests, calf rests and footrests.
Each seat has a 13.3” screen, one of the largest in its class, to enjoy the unmatched array of music, movies, TV, news and other content on Emirates’ award-winning ice.
Customers will also find thoughtful touches including easily accessible in-seat charging points, a wide dining table and side cocktail table. Emirates Premium Economy is located at the front of the main deck, with 3 lavatories dedicated to customers.
Until more Premium Economy seats enter its inventory, the airline intends to offer these as spot upgrades for its valued customers on a discretionary basis which means booking this will be tricky initially. All other signature Emirates A380 First, Business and Economy cabins are available for reservation on emirates.com or via travel agents.
The Emirates A380 currently serves London Heathrow with 5 daily flights. Emirates serves 99 cities across the world, offering travelers convenient access to Dubai and onwards to popular destinations in Africa, the Americas, Asia, Europe, and the Middle East.
