Uganda currently sees between 1.5 to 2.0 million tourists a year, but the record numbers isn’t lowering any goals. With a recent announcement of a goal of 4 million tourists by 2020, Ugandan tourism is turning to the way of organic marketing to draw in more global tourists. With social media already being implemented to promote tourism and sightseeing in Uganda and Africa in general, this new use of digital marketing has immense promise.
What is Organic Marketing?
Organic marketing differs and simultaneously compliments other sorts of marketing, primarily in the execution in price. Sometimes called organic traffic, organic marketing is the most commonplace sort of social media marketing in Uganda. Simply put, organic marketing is the reach that a business or organization has on social media through their own accounts rather than through paid promotion and ad placements. The popularity of posts translates to more and more people seeing it, creating a bit of a snowball effect. Don’t let it trick you into thinking it’s easy; a qualified digital marketing specialties team is still necessary to utilize organic marketing to its full potential.
How is it Affecting Uganda?
In today’s glowingly digital age, especially in terms of social media and marketing, having an online presence is an absolutely necessary part of any organization. All digital marketing, organic or otherwise, directly correlates to the building of a brand, brand awareness, and the image attached to it. Uganda has utilized this trend through the use of short videos and appealing photos that capture attention of an increasingly-digitized generation. The use of social media platforms plays an incredibly vital role for tourism, as the swift sharing of scenery and attractions to massive numbers allows for free and simple advertisement as effective as any commercial.
The Future of Digital Marketing
Moving forward, organic marketing will continue to be utilized for the use of marketing for as long as social media exists. The only downside is the chaotic nature of trends and advertising markets, as they’re constantly changing in drastic ways. Still, tourism and scenery won’t be going anywhere anytime soon, so this specific market is going to be around for quite a while regardless of any changes.
Overall, Uganda has already seen a massive success from digital marketing. Record numbers were hit in the tourism department with the recent results as a consequence of improved social presence. With those numbers aimed to be doubled by next year, organic marketing will continue to be the name of the game.
