In a recent tweet yesterday, company CEO Elon Musk said he had found a new CEO for X and that “she” will start in 6 weeks. A few moments ago, Mr. Musk confirmed the new CEO. The new Twitter CEO is Linda Yaccarino, the current head of advertising and partnerships for NBCUniversal.
Linda Yaccarino CEO will focus mainly primarily on business operations, while Elon will focus on product design and new technology. In the same tweet, Musk said that he is looking forward to working with Linda to transform this platform into X.
We do know, however, that Yaccarino has been angling for the job and telling friends she wants it. The advertising world was certainly gossiping that it was her. She recently hosted Musk at her “Possible” advertising conference in Miami for a gushing interview and has been tweeting up a storm, including about how excited she is for NBC to partner with Twitter for the next Olympics.
Yaccarino already runs a multi-billion-dollar ads business and is well respected among the cohort of CMOs who must be convinced to spend on the platform again. Importantly, she and Musk also see eye to eye politically. Will this Elon- Linda relationship work out? We call dibs on this.
