Circuits, one of Africa’s leading virtual cinema and transactional video-on-demand (TVoD) platforms, has announced its plans to launch in Uganda effective September 1, 2025. This expansion marks a significant milestone in the company’s mission to bring authentic African stories to global audiences.
With a curated library of over 80 films and series, including a rich blend of Ugandan, Nollywood, and Pan-African titles, Circuits is poised to transform the entertainment landscape in Uganda and beyond. Adding to the excitement, the company has committed up to $15 million in investments to bolster Uganda’s burgeoning film industry, signaling a long-term dedication to fostering African creativity.
This announcement comes on the heels of Circuits’ successful foray into Francophone Africa in April 2025, highlighted by the debut of the critically acclaimed Souleymane’s Story. As Circuits accelerates its Pan-African growth strategy, the Ugandan launch is a pivotal step toward establishing the platform as the continent’s premier destination for premium digital entertainment.
What is Circuits?
Circuits is Africa’s leading virtual cinema and TVoD streaming platform, designed to deliver high-quality African entertainment to audiences across the continent and the global diaspora. Launched with a focus on authentic storytelling, Circuits has quickly risen to prominence, particularly in Nigeria, where it has become the largest virtual cinema platform.
Unlike subscription-based models like Netflix, Circuits operates on a transactional video-on-demand system, allowing users to rent or purchase individual films and series, offering flexibility and affordability.
The platform specializes in curating a diverse library of African content, with a strong emphasis on Nollywood blockbusters, Pan-African cinema, and local productions from various African countries. By partnering with top distributors and producers, such as Nigeria’s Blue Pictures Entertainment, Circuits ensures a steady stream of premium content that resonates with African audiences and global fans of African storytelling.
The platform’s user-friendly interface, combined with its commitment to showcasing culturally significant stories, has made it a go-to destination for authentic African entertainment.
Circuits’ mission extends beyond content delivery. The platform is dedicated to empowering African creatives by providing a global stage for their work. Through strategic partnerships and investments, Circuits is building an ecosystem that supports filmmakers, actors, writers, and other industry professionals, helping to elevate African cinema to new heights.
Circuits’ Expansion into Uganda
The launch in Uganda on September 1, 2025, marks a strategic expansion for Circuits, building on its growing footprint across Africa. Ugandan audiences, both locally and in the diaspora, will gain access to a dedicated library featuring over 80 films and series. This collection includes authentic Ugandan stories, Nollywood hits, and a diverse selection of Pan-African titles, catering to a wide range of tastes and preferences.
The expansion is a testament to Circuits’ commitment to celebrating Africa’s rich cultural diversity. By spotlighting Ugandan content, the platform aims to showcase the country’s dynamic creative sector, which has been gaining recognition for its unique storytelling and vibrant talent pool.
Mohamed Sedik, Head of Content Acquisition at Circuits, emphasized the significance of this move: “Uganda is a vital market for us, and this move represents a strategic step in spotlighting its dynamic creative sector. By showcasing Ugandan stories alongside Nollywood and other African titles, we are enriching the viewing experience while cementing Circuits as Africa’s go-to platform for premium entertainment.”
The Ugandan launch follows Circuits’ successful entry into Francophone Africa earlier this year, demonstrating the platform’s ambitious Pan-African growth strategy. With more country rollouts planned, Circuits is positioning itself as a unifying force in African entertainment, bridging local stories with global audiences.
The Impact of Circuits’ $15 Million Investment
Perhaps the most transformative aspect of Circuits’ expansion into Uganda is its commitment to invest up to $15 million in the country’s film industry over the coming years. This substantial investment underscores the platform’s long-term vision to nurture African talent and elevate the continent’s creative industries.
Empowering Ugandan creatives
The $15 million investment will be channeled into partnerships with Uganda’s most talented filmmakers, writers, actors, and producers. By providing financial and logistical support, Circuits aims to foster the creation of high-quality, authentic Ugandan content that resonates with both local and international audiences. This initiative will empower emerging and established creatives, offering them the resources and global exposure needed to compete on the world stage.
Growing Uganda’s film industry
Uganda’s film industry, often referred to as “Ugawood,” has been steadily gaining momentum, with local productions earning critical acclaim for their storytelling and cultural authenticity. However, challenges such as limited funding, infrastructure, and distribution channels have hindered its growth. Circuits’ investment will address these barriers by providing funding for film production, training programs for aspiring filmmakers, and access to a global distribution platform. This infusion of capital and expertise is expected to catalyze the growth of Ugawood, positioning it as a key player in African cinema.
Amplifying African stories globally
By integrating Ugandan content into its diverse library, Circuits is amplifying African voices on a global scale. The platform’s partnerships with major distributors, such as Blue Pictures Entertainment in Nigeria, have already proven successful in bringing Nollywood to international audiences. The inclusion of Ugandan stories will further enrich Circuits’ offerings, showcasing the diversity of African narratives and challenging stereotypes about the continent’s creative output.
Economic and cultural impact
The investment is likely to have a ripple effect on Uganda’s economy and cultural landscape. By supporting local productions, Circuits will create job opportunities for actors, crew members, and other industry professionals. Additionally, the global visibility of Ugandan content will boost cultural tourism and national pride, as audiences worldwide discover the richness of Uganda’s storytelling traditions.
Setting a precedent for Pan-African growth
Circuits’ expansion into Uganda and its accompanying investment set a powerful precedent for other African markets. As the platform continues to roll out in new countries, its model of combining content distribution with strategic investments could transform the continent’s entertainment industry. By fostering collaboration between creatives from different African nations, Circuits is paving the way for a more interconnected and vibrant Pan-African cinema ecosystem.
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