Treepz, the shared mobility and transportation technology company, recently announced its expansion into Kenya. Founded in 2019 by Onyeka Akumah, Johnny Ena, Afolabi Oluseyi, and John Shaibu, the company has quickly gained popularity and now has over 2.5 million customers in Nigeria, Ghana, Uganda, and now Kenya.
The decision to expand into Kenya was influenced by the country’s growing economy and potential in the transportation and tourism industries. Kenya’s economic growth is supported by private consumption and services, making it an ideal market for private sector growth. Additionally, as one of the most visited countries in Africa, it presents significant opportunities for the transportation industry.
We spoke to Treepz Uganda Country Manager, Hakiza Ronald, to get an insight into what the expansion means for the company and what the future has in stock.
An open regulatory environment for Treepz
According to Hakiza, the Kenyan market has an open and stable regulatory environment with an established ride-hailing industry. To adapt to this, Treepz plans to differentiate itself by offering a unique one-stop platform that caters to the mobility needs of both individuals and businesses.
This includes investing in customer-centric design and competitive pricing, partnering with local businesses for brand awareness and market reach, and providing a wide range of vehicle options to cater to different customer needs.
Treepz’s target demographic in Kenya is middle and upper-class residents and businesses who frequently use ride-hailing services. The company plans to reach this audience through competitive pricing, reliable and efficient services, partnerships with other businesses, and digital marketing campaigns to increase brand awareness.
Technology-Driven Expansion Plans
To differentiate itself from other ride-hailing services in Kenya, Treepz will provide a wide range of vehicle options and prioritize customer satisfaction through excellent customer service, efficient and reliable services, and user-friendly technology. The company’s long-term vision for its expansion into Kenya is to become the leading vehicle rental platform in the country, offering a wide range of services to customers.
Treepz plans to achieve its long-term vision by leveraging technology to enhance transportation experiences. In Kenya, the company is introducing in-app wallet payments, real-time vehicle tracking, and app-based 24/7 support to enhance customer experiences.
Treepz vs the competition
In Kenya, customers’ needs in ride-hailing services include reliability, safety, affordability, and convenience. Many Kenyans rely on ride-hailing services as their primary mode of transportation, and they expect the services to be available when they need them. Therefore, ride-hailing companies always ensure that their services are reliable and available at all times to meet the customers’ demands.
Treepz is set to face competition from established ride-hailing companies in Kenya. These companies include Uber, Bolt, Little Cab, Mondo Ride,and Sendy, which have significant market shares in the country.
To differentiate itself, Treepz plans to offer a one-stop platform that caters to the mobility needs of both individuals and businesses. The company’s success in the Kenyan market will depend on its ability to offer unique services, prioritize customer satisfaction, and leverage technology to enhance transportation experiences.
Kenya is also a good spot for growth
Kenya’s economy is one of the fastest-growing economies in Africa, and it is rapidly becoming a major economic powerhouse on the continent. One of the reasons why Kenya is a better economy than Nigeria, Ghana, and Uganda is its diversified economy, which is supported by private consumption and services. The country has a vibrant and growing middle class, which is driving consumption and demand for services such as ride-hailing. As a result, Kenya presents significant opportunities for private sector growth and investment.
Additionally, Kenya is one of the most visited countries in Africa, with a thriving tourism industry that contributes significantly to the economy. The country has a well-developed transportation infrastructure, including airports, highways, and railways, making it an ideal market for ride-hailing companies. Moreover, the Kenyan government has established a stable and open regulatory environment, which makes it easier for companies like Treepz to enter and operate in the market.
Final thoughts
Treepz’s expansion into Kenya represents a significant milestone for the company as it seeks to establish itself as a leading player in the African ride-hailing market. The company’s unique one-stop platform approach, investment in customer-centric design, competitive pricing, and partnerships with local businesses will enable it to differentiate itself from its competitors and attract middle and upper-class residents and businesses in Kenya.
As Kenya’s economy continues to grow, and with the country’s well-developed transportation infrastructure and regulatory environment, the potential for ride-hailing services like Treepz is immense. The company’s plans to leverage technology to enhance customer experiences and offer a wide range of services to customers align with the country’s economic growth strategy, making it an exciting time for both Treepz and the Kenyan market.
