Whether it’s on our food, clothes, or car, we encounter various brands every single day. And aside from logos, one of the key aspects that distinguishes a brand is their name, with some brand names being more recognizable and easier to spell than others.
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Interested in brand recognition, the business finance team at money.co.uk, used the online analytics tool called Ahrefs to find some of the most misspelled brand names on the internet.
The research found that popular South Korean automotive manufacturer Hyundai is one of the most misspelled brands on the internet, with an average of 605,000 incorrect global online searches per month. Common search variations for Hyundai include ‘Hundai’ (581,000 monthly searches) and ‘Hiundai’ (24,000 monthly searches).
In second place is Lamborghini, with an average of 365,000 inaccurate online searches a month for the luxury sports car giant. Those searching for Lamborghini, are typically misspelling it as ‘Lamborgini’ (351,000 monthly searches) and ‘Lambogini’ (14,000 monthly searches).
Ferrari is in the third position. The misspelled ‘Ferari’ is searched online an average 123,000 times a month.
French cognac producer Hennessy (‘Henessy’, ‘Hennesy’, ‘Henesy’ – 95,100 combined) and Dutch beer producer Heineken (‘Heinken’ – 90,000), respectively rank fourth and fifth.
Fedex and Huawei tie in the 9th spot. There is no surprise that Huawei is on this list as the pronunciation of the work itself is a challenge to many.
At the other end of the rankings, in 20th position is Porsche. The German high-performance automotive manufacturer is incorrectly searched online an average 19,500 times per month, the biggest alternatives being ‘Porsh’ (10,000 monthly searches) and ‘Porsch’ (9,500 online searches).
The most misspelled brands on the internet
| Rank | Brand name | Commonly misspelled online as | Average no. of times misspelled online (per month) |
| 1. | Hyundai | Hundai, Hiundai | 605,000 |
| 2. | Lamborghini | Lamborgini, Lambogini | 365,000 |
| 3. | Ferrari | Ferari | 123,000 |
| 4. | Hennessy | Henessy, Hennesy, Henesy | 95,100 |
| 5. | Heineken | Heinken | 90,000 |
| 6. | Gillette | Gillete, Gilette, Gilete | 82,000 |
| 7. | Suzuki | Susuki, Suzki | 78,800 |
| 8. | Haagen-Dazs | Haagen Daz, Haagen Dasz, Haagen Das, Haagen Daaz | 59,600 |
| 9. | Uniqlo | Uniclo, Unilo, Uniql | 58,600 |
| 10. | Verizon | Verison | 48,000 |
| 11. = | Huawei | Huwaei, Huwai | 46,000 |
| 11. = | Fedex | Fedx | 46,000 |
| 12. | Bugatti | Bugati, Bogati | 45,500 |
| 13. | Volkswagen | Volkwagen, Volwagen | 42,900 |
| 14. | Christian Louboutin | Christian Loubotin | 42,000 |
| 15. | Sriracha | Siracha | 38,000 |
| 16. | Nutella | Nutela | 31,000 |
| 17. | Deloitte | Deloite | 27,000 |
| 18. | Dolce & Gabbana | Dolce Gabana, Dolce and Gabana | 25,000 |
| 19. | AstraZeneca | AstraZenica | 20,000 |
| 20. | Porsche | Porsh, Porsch | 19,500 |
Overall, seven out of the 20 most misspelled brands on the internet are from the automotive industry.
