TECNO, one of the leading smartphone brands in Africa, is setting to redefine PHANTOM as its flagship sub-brand, aiming to tackle the premium smartphone market amid an ambitious global expansion plan.
As TECNO is gaining more and more reputation and attention in more emerging markets, its relaunch of the PHANTOM brand not only marks a jump forward of the brand to rival at higher-end market section, but also a significant change to the competitive landscape in global emerging markets.
ALSO READ: Africell Uganda struggles to survive as sell-off rumors surge
According to an industry observer, with the economy recovering from the pandemic globally, TECNO captured the changes in market demand and heard the want of high-end consumers to try new brands that bring bolder and better innovations that can inspire confident and bright minds of better future. The relaunch of PHANTOM comes just in time. It marks the TECNO’s determination as well as a solid step toward global outreach to high-end consumers.
Bearing the rich experience in global emerging markets of TECNO, the PHANTOM brand is bound to reshape the competitive landscape and ecology of the entire smartphone industry of the mid and high-end segment by bringing industry the most advanced technologies with fantastic innovative features.
As a new brand as well as a flagship to compete over other brands, the design and function of PHANTOM is expected to echo a premium level of care and respect which are far beyond expectations. Having features that accommodate the general needs and many of the overlooked aspects of daily life, with the added luxury of elegance in design, the expectation is that the device will generate great interest and intrigue from high-end consumers.
PHANTOM X will be the first flagship
The first device in this sub-brand is the PHANTOM X that is expected to be equipped with features as they try to catch up with other brands. This included a 3D borderless screen, a special design of angle arc to present users with the best comfortable grip in hands, and an industry-first curved glass surface etched texture and more. While there will be improvements to the traditional advantages of a high-end smartphone brand, such as charging time, battery life, and storage, the upcoming PHANTOM X will also feature the industry’s leading super-large smartphone sensor.
In addition, PHANTOM as a new sub-brand will also offer direct online purchasing services to consumers through its website, beginning with Nigeria and Kenya markets. The official website of PHANTOM will be formally launched in July, 2021.
