Spotify users with Facebook accounts will never leave the app again. According to the company, this partnership is coming to life today in the form of a mini-player for the News Feed. You will now be able to play music and podcasts from within Facebook.
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Audio content can be shared from Spotify to Facebook, and once in the Facebook app, listeners can press play and listen to it even as they scroll around. It’ll be available on both iOS and Android and in 27 markets, at first and to launch in Uganda and other countries later in the year. Users will also see the mini-player on shared videos that have music in the background. A play button will surface after the video finishes where people can play the song.
Facebook listeners will hear the shared track, and once it ends, Spotify will continue to play music on shuffle, as it usually does. Free users will hear ads, too. The ads will come directly from Spotify, but Facebook will receive “limited data” about users trying the integration, including subscription type and metrics to assess the mini-player’s performance. It won’t use this information to target ads, Spotify says, and listeners will have to consent to the data sharing when they first start the player.
Here’s how to launch the mini-player:
- Tap the “Play” button on the song you, your friend, family member, or favorite creator shared from Spotify to their Facebook News Feed.
- The first time you’re using the mini-player, you’ll see a consent dialog open—click on “Connect” to continue.
- If you’re logged in to Spotify, the apps will automatically switch and playback will start from within the Spotify app. (If you’re not logged in, you will be prompted to do so.)
- Spotify keeps playing even if you keep scrolling down your News Feed, but you’ll have control over playback options so you can pause or dismiss the mini-player.
