Global payment platform Payoneer has today made a huge change in its image. Since 2005, the company has consistently been at the forefront of the world of digital commerce. Serving markets others will not especially Africa. Solving problems others cannot. Innovating tools others have not. Pushing frontiers, making connections, unifying, and creating global ecosystems.
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Over the past 15 years, Payoneer has grown, serving more customers worldwide and broadening the offering within payments and beyond payments. They felt that now is the time to refresh the brand, reflecting who they from 2021 and beyond.
The biggest changes are a whole new look and feel with a new logo and new messaging. According to the firm’s blog, “It’s a universal brand for a universal future of commerce. Every day, Payoneers imagine, engineer, and inspire a universal future for commerce, so the entire world can realize its potential. This spirit links all our people, customers, and partners – everywhere in the world – and is at the heart of our new brand.”
The Symbols and colors were used to create a universal brand for a universal future of commerce. Orange was previously their brand color. Now, their new color is “universal”. The company says that this reflects their promise to be for everyone, everywhere. The new symbol is a circle. Surrounding and circling everything. A single entity, all joined up, all connected, in more places than anyone else.
Over the coming few months Payoneer will be transitioning all their materials to the new branding. For now, customers will still see the previous branding in some places online and offline as they work to change it all over. If you have a Payoneer Credit card, the company will start issuing New cards with the new design, but all previous cards continue to work as normal.
