Online Purchase: The top 6 pitfalls to take in account

Written By: Gaspard Ngono for Techjaja Youblog

In purchase case, it is not always easy to get into an area that may seem unfamiliar or poorly controlled. On Internet, this rule is not excepted. With the advice of Asmiiya Srarji, Indian consultant on E-market Customs, www.jumia.cm, the big brands sales website enacts 6 chapters that “online buyer” must keep in mind to avoid getting back.

1. Follow prioritize referenced sites

To avoid pitfalls and fall on doubtful sales websites, e-buyer, especially the inexperienced persons, must embark on a search engine to find the right online store. The rule is in clear: always enter as far as possible the right keywords if someone does not know on which website he/she can do his/her purchases.

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2. Do not accept interposition

This is a method often used by hackers. The interposition is seeing a window or insistent tabs appear above or foreground of the browser page and create intrusion. “If another site or interface appears above your sales website, it is better to shutdown and better stop your computer especially if you pay directly online,” warns Asmiiya.

3. Do not give confidential information only for the purchase

Most of the time, it’s a matter of reflex as of habit. Some websites require credit card numbers to the buyer; exception can be made. But highly confidential information such as addresses; identity card number or passport; parameters or contents of the bank account; email passwords and other …) might not be given, it is dangerous. Hackers ever use this means to steal.

4. Do not rely on instinct

Many Internet users are guided solely by the need to provide an article that is close to their heart without reliance on “target rules”. Asmiiya explains: “There are still logic elements that allow to establish a purchasing decision. It would be naive to rely on his/her one desire or lend credence to the beauty of a site or its design without considering the target rules “. These are the privacy policy and the terms of contracts “that are still overlooked by buyers,” she said.

5. The appropriate Adding-value Service

This is paramount. If a website has a team assigned to the interface with the customer, in other words, if there’s an interchange with service representatives; chat service included; automatic SMS warning service, it means that website is trustworthy. The consultant provides: “Like jumia.cm, if there are services involving an actual human presence, know that you can rely upon.”

6. Knowledge of the geo-localization

It is superfluous to consider the above rules if you do not stick a name or a face, better, the head office of the structure providing the online service, because several structures can allocate a formal service to entice the buyer. “I could take a number of cases in Africa or India in my country, but I prefer limiting myself strictly at the www.jumia.cm website case. Many just buy without asking the question of where the premises of their site are located; it is wrong. Knowing if only the building where is located the website workers, enable the customer to be reassured if ever occurs any problem, “concludes Asmiiya Srarji.