Mobile gaming is currently dominating the gaming industry, with nine out of ten gamers today being mobile gamers. According to Statista, about 70 percent of app store revenue is derived from gaming, and there will be approximately 3.07 billion mobile gamers across the globe in 2023. These numbers explain why big betting names like Betway now offer mobile versions of their sportsbooks. But what exactly is driving the mobile gaming industry? Here is a look at major trends in this sector.
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- Mobile Esports
Mobile esports is an emerging and fast-growing trend in mobile gaming. In 2020, about 500,000 people were viewing esports regularly. Experts predicted a steady rise in these numbers, and 2022 has proven them right. According to Nielsen, 71 percent of millennial gamers consume gaming content and game-related videos on platforms like YouTube and Twitch. Players between the ages of 18 and 25 also say they find watching other gamers play more fun than watching traditional sports. Consequently, mobile game developers have been performing Twitch integration on their titles.
- Subscription Gaming
Subscription is a common monetization method used in many non-gaming apps. Due to its highly successful model, experts predicted that the mobile gaming industry would begin offering subscription services, and it has. Names like Apple Arcade and Microsoft are now giants in the subscription gaming sector, allowing players to access game libraries at a monthly fee. Mobile gamers seem to enjoy this format compared to one-off game purchases, thanks to the unlimited titles, convenience, and overall value. Recent numbers show that 3 in 4 millennial gamers use subscription gaming services.
- Enhanced Social Features
Human beings are social creatures, so it makes sense that gamers enjoy the social aspects of gaming. Many players report enjoying a game more when they can play with friends, families, and even strangers from across the world. In response to this, most mobile game developers offer enhanced social features, with improvements every so often. Players can now chat with other players in-game, form teams, and more. From similar moves by developers like PlayStation and Xbox, it is clear that this trend is here to stay. You can enjoy the social aspects of gaming and betting when you download Betway on your mobile or PC. We offer many social features to make your experience fun and easy.
- Hyper-Casual Games
Everyday life is stressful, and most people just want to relax after a long day at work or in school. This explains why more and more players are turning to hyper-casual games. In addition to being easy to play, these games are fun, colorful, and addictive. SensorTower reports that hyper-casual game downloads increased by 45 percent in 2021. 78 percent of the mobile games downloaded in 2021 were hyper-casual titles, and this trend has continued into 2022. Consequently, game designers and developers are releasing more and better hyper-casual games every month to meet the growing need.
