Netflix has today unveiled that it has started a new free Android mobile plan in Kenya that will enable users to watch a limited selection of its catalog, including full seasons of select shows.
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At the beginning of this week, the company announced the new ad-free Netflix mobile plan for Android gives users the option to sign up without having to enter any payment information (though they’ll need to verify that they’re 18 or older and will still need to submit an email address to create a login).
This is the first time the streamer has offered a free tier. Roughly a quarter of its library will be included in the free plan, and users on this tier will be able to watch entire seasons of shows. Netflix said it hopes that users who enjoy using the service will eventually upgrade to one of its paid subscriptions, which support streaming from TVs and laptops as well.
The largest streaming company has experimented with free-to-stream content before in an attempt to woo new subscribers. Netflix previously made some of its content available on YouTube, for example, and the company experimented with a free-to-watch portal with a small selection of titles after it permanently axed its free trial period.
In May last year, Netflix unveiled its “Made in Africa” collection. The collection has several Netflix titles filmed in Africa. Netflix’s free Android plan for users in Kenya launched Monday and will continue rolling out over the coming weeks.
