MTN Group has just rolled out a new platform called MTN Ads, now live in South Africa and Nigeria. This advertising solution is designed to help businesses connect with their audiences in a fun and engaging way, using the power of data and technology.
What is MTN Ads?
Imagine you have a magical tool that helps you reach just the right people with your message. That’s exactly what MTN Ads does! It allows businesses to create targeted advertising campaigns that are backed by real data.
This means that instead of shouting into the void, companies can communicate directly with people who are most likely to be interested in what they have to offer.
Why is this important?
In today’s digital world, simply having a great product isn’t enough. Businesses need to find clever ways to get their messages across.
MTN Ads helps them do just that by leveraging MTN’s vast network of around 288 million subscribers and Ayoba’s 35 million monthly active users. With such a large audience, businesses can ensure their ads are seen by many potential customers.
The power of data
One of the coolest features of MTN Ads is its ability to use data effectively. Think of data as a treasure map that shows businesses where to find their customers.
By analyzing user behavior and preferences, MTN Ads allows companies to create personalized advertisements that speak directly to individual needs and interests.
Device accessibility
Not everyone has the latest smartphone, especially in Africa where many people still use feature phones. MTN Ads is designed to be device-agnostic, meaning it works on both smartphones and feature phones. This inclusivity ensures that no one is left out, allowing businesses to reach a wider audience.
Zero-rated advertising
One of the biggest barriers to digital advertising in Africa has been the cost of data. To tackle this issue, MTN Ads offers zero-rated advertising solutions. This means that users can view ads without worrying about data charges, making it easier for businesses to engage with consumers who might otherwise avoid online content due to costs.
Collaborations for greater reach
MTN Ads isn’t just going solo; it’s teaming up with Aleph, a global digital advertising powerhouse that operates in over 130 countries. This partnership enhances the advertising reach across various platforms, allowing businesses to tap into a broader digital ecosystem. With Aleph’s expertise, MTN Ads can help brands create even more effective campaigns.
Impressive results already
Since its launch, MTN Ads has already delivered over 100 million monthly impressions across various digital platforms, including Ayoba and Captive Portals. The platform boasts an impressive 4.4% click-through rate, significantly higher than the industry average of 0.3%. This means that businesses using MTN Ads are seeing real engagement from their audiences!
Showcasing at Seamless Africa 2024
To further highlight its capabilities, MTN will showcase MTN Ads at the upcoming Seamless Africa 2024 conference. This event will provide advertisers, brands, and marketers an early look at how they can leverage this powerful tool in their marketing strategies.
A vision for the future
Christian Bombrun, Group CEO of Digital Services at MTN, emphasizes that “MTN Ads is not just about delivering campaigns—it’s about transforming how businesses connect with consumers in Africa.”
The platform is designed with the unique needs of African businesses in mind, enabling them to harness data-driven insights for more personalized engagements.
With partnerships like the one between MTN and Adbot, a South African startup specializing in automated ad campaign management, small and medium enterprises (SMEs) can also benefit from these advanced advertising tools. Adbot’s technology allows SMEs to set up Google ads quickly and efficiently—often within just ten minutes!
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