Netflix has always been a source for video on demand content for the western world, the biggest streaming company is now coming to Africa starting with Nigeria. Netflix Naija will see increased interest in the Nigeria Movie Industry (Nollywood) and Africa in general. The company has recently released a detective series called Queen Sono that depicts a highly trained South African spy that takes on her most dangerous mission yet while facing changing relationships in her personal life.
The US-based video-on-demand (VOD) streaming platform has recently launched a dedicated Twitter account for Nigeria (@NetflixNaija) with a tweet that left most people wondering what they are cooking behind the scenes.
To answer some of those questions, the tweet had a picture of top Nollywood producers, directors, actors, and actresses; Adesua Etomi-Wellington, Banky Wellington, Akin Omotoso, Kemi Adetiba, Richard Mofe-Damijo, Kunle Afolayan, Kate Henshaw, Omoni Oboli and Mo Abudu. Ted Sarandos, Netflix chief content officer, was also seen in the picture.
Netflix Naija comes at a time when the company announced that it will let its subscribers in Nigeria and Kenya pay in their local currency showing a strong move when it comes to localization.
Top blog Pulse.ng, has recently reported that Netflix’s first original Nollywood series is already in its pre-production stage. If this information is true, we will definitely see Netflix fund the production of many more Nollywood films and when successful it will not be limited to Nigerian or South African produced movies only.
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Neflix Naija comes at a time when Africa is already bombarded with other streaming companies that offer local African content including; DStv Now, ShowMax and IROKOtv is also a video-on-demand streaming platform that provides paid-for Nigerian films on-demand.
The company now boasts of 167 million paid memberships worldwide, with 52 million from the Africa, MiddleEast, Europe and Asia (AMEA) region. It also reported stronger-than-expected financials, with revenue of $5.47 billion and earnings per share of $1.30, compared to analyst estimates of $5.45 billion and EPS of 53 cents. We hope Netflix Naija will push the figure above given its over 60,000 subscribers in Nigeria
 and Africa in general. The company has recently released a){kind=link}