If you know, you should be aware that you will not find a physical store anywhere in the world reselling Xiaomi phones; except in China, Russia and India. Plus, you should also be in the know that it is only on Jumia in Uganda that one can get a Xiaomi device.
The two companies have been collaborating closely in Uganda since mid 2017, and the phones have gained prominence on the e-commerce platform since then.
At the recent Mobile World Congress in Barcelona, Jumia and Xiaomi made a pact that would grant millions of online users in Africa access to Xiaomi products.
The partnership will be an opener for an official Mi store on the Jumia platform, to let online customers across the continent easily purchase Xiaomi products. Additionally, Jumia plans to offer the new Redmi Go exclusively in Africa with others to follow later in the year.
Jumia Group’s Senior Vice President MrRomain Christodoulou, said during the signing ceremony that the partnership is very important in a bid to foster the smartphone adoption in Africa as well as support e-commerce penetration.
“Xiaomi and Jumia have very similar internet DNA andwill serve a common purpose: delivering the best in class affordable smartphones alongwith the best shopping experience. This will be very beneficial for bothcompanies and above all for the consumers in Africa.”
Wang Xiang, the Senior Vice President at Xiaomi asserted that they believe in working with companies that share similar values and is delighted to partner with Jumia to reach more fans across Africa.
“The e-commerce model is part of Xiaomi’s DNA and we believe that working with Jumia will help us bring innovation for everyone across the continent.”
The countries to benefit first from the partnership are Nigeria, Egypt, Kenya, Ivory Coast, Morocco, and Ghana, with others following later on. Jumia states that most markets will be directly supplied from China.
