Jumia Uganda has today launched its Annual Mobile Report highlighting the 2017 main mobile industry trends, ahead of this year’s Mobile Week.
A recent report on the Ugandan Mobile Sector by Africa’s leading e-commerce company Jumia has revealed that 77% of Ugandans who shopped online opted to do so, using their mobile device. Meanwhile, the number of those who shopped with desktop computers or laptops only contributed 23%.
The report also shows that in 2017, 83% of Ugandans preferred the cash on delivery option, while 16% opted for the MTN mobile money option when shopping online.
Speaking during the unveiling of the white paper, Sefik Bagdadioglu, Jumia’s Regional Manager, said that smartphones are the primary gateway to the Internet for millions of people in Africa today.
“ This is the second white paper presentation from Jumia delving into mobile trends across Africa and specifically Uganda. The positive growth figures demonstrate the increasing capacity and flexibility of the online retail space in Uganda.” Bagdadioglu stated.
In consultation for the report, Peter Kahiigi, the Director e-Government Services at the National Information Technology Authority – Uganda (NITA-U) stated that “NITA-U remains committed to digitizing Uganda by reducing the cost of internet connectivity, which is a significant barrier in encouraging the use of Internet across the country.”
“This effort has been deliberate and we are happy to have led the industry in reducing the cost of connectivity to Government offices by over 84% since 2010,” he added. “By easing the onboarding of Government institutions on to the Internet, the number of online government services will increase, this will spur usage of the internet, ” Kahiigi concluded.
The timely release of this Mobile white paper comes less than 4 days before Jumia’s Mobile Week discount sale – which is set to further prove Jumia’s findings regarding improved mobile device specifications and more attainable prices. The sale will run from March 19th through 25th.
The 2018 Mobile Report launch which was held in Kampala, also had other Telecom & IT experts in attendance; as well as a host of Jumia brand partners.
Find the Mobile Report here
