Jumia Uganda and Majestic Brands Limited, Buganda Kingdom’s official investment arm, mid this week announced a new partnership that will see all kingdom merchandise readily available on the Jumia platform.
The product assortment that the kingdom will put on Jumia includes, portraits of His Majesty – the King, Maama Nnaabegereka, marriage certificates, totems and memorabilia.
These items can be purchased online on Jumia’s website or via the Jumia App. All sales revenue will go to support the kingdom development projects.
The partnership was announced at a press event in Bulange, Mengo, and attended by Owek. Charles Peter Mayiga, the Katikkiro of Buganda, Majestic Brands CEO Mr Ronald Kawaddwa, and Jumia CEO Ron Kawamara.
Ron Kawamara said that the Buganda cultural and brand products are highly appreciated by millions of consumers globally.
“Today we are pleased to offer a new distribution channel for our customers to own the symbols and memorabilia that make up the norms and culture of this great kingdom”, he added.
Mr Ronald Kawaddwa, Majestic Brands CEO requested the Buganda people to “conveniently make use of this platform to get these products.”
The eCommerce space in Uganda is on the rise, with Jumia receiving an average of 500,000 visitors per month, a 120% increase from last year.
The platform is also winding up this year’s Black Friday sale that has seen numerous products sold out at big discounts. This year’s sales started on the 16th of November and are winding up on the 7th of December.
