Meta’s Instagram is making a few changes for its creators. And these changes will focus on making sure that credit is going to those who deserve it. Creators find themselves using TikTok more than Meta products and it’s no surprise to see that Instagram reels are full of TikTok branded content.
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Among the changes that Meta is making to combat this “vice” include:
- product tags are now available to everyone, so you can tag a product in your post;
- you can assign yourself to a category like “Photographer” or “Rapper” and have that category show up every time you’re tagged in a post
- start more heavily promoting original content on the platform.
Instagram wants to make it such that if a creator makes something from scratch, they should get more credit than if they are re-sharing something that you found from someone else. They are going to try and value original content more, particularly compared to reposted content.
As for how Instagram will determine what counts as original, Mosseri said only that it’s hard, and “we will iterate over time.” The change is likely to be a huge problem for aggregator accounts, many of which are hugely popular sources of memes and trends but are often accused of stealing content and credit from creators. “As we lean more into recommendations it’s becoming increasingly important that we don’t overvalue aggregators,” Mosseri tweeted, “as that would be bad for creators, and therefore bad for Instagram long term.”
