The campaign, launched two weeks back, gratifies customers with instant internet data upon drinking a 300ml bottle of either Coke, Fanta or Sprite. Under the bottle crown is an activation code, which you feed into the promo’s website, www.cokeconnect.ug, to get 10MB worth of internet. Upon activation,
customers are automatically entered into a weekly draw where lucky winners scoop a range of goodies.
A total of 40 winners from across the country were on Friday rewarded at a ceremony held at Garden City, Kampala. Of the winners, two walked away with the ultimate prize – a Samsung Galaxy S4, each valued at over Shs 2m, while three scooped Samsung Galaxy Tabs, each valued at over Shs 1m.
“We believe internet plays a vital role in the social economic development of this country. That is why we want to engage our customers through digital platforms,” Coca-Cola Uganda’s Operations Marketing
Manager Flavia Nabaasa, said of the promotion that mainly targets teens.
The year-long promotion comes on the backdrop of a massive rebranding by Coca-Cola, with over ten big-budget programmes being rolled out in the last one month as part of the bigger campaign, Africa Let’s Go Crazy.
Source: Observer
