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    Breaking barriers: Equity Bank’s path to serving the unbanked

    For many years in Uganda, having a bank account felt like something only a few people could enjoy. Banks were mostly found in big towns and cities. They asked for a lot of money to open an account, needed many papers that people did not have, and the whole process felt scary and complicated.

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    Because of this, millions of Ugandans kept their money at home under the mattress, in a tin, or with a friend. They had no safe place to save, no easy way to receive their salary, and almost no chance to get a loan when they needed one. Life stayed small and full of worry.

    Being outside the banking system is not just inconvenient — it holds people and the whole country back. Without a bank account, it is hard to plan for the future, grow a business, or even pay school fees on time. Thankfully, things are changing fast, and one bank leading this change is Equity Bank Uganda. They decided that instead of waiting for people to come to the bank, the bank must go to the people.

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    Who Are the Unbanked in Uganda?

    Even today, many Ugandans still do not have bank accounts. You will find them in villages planting maize and beans, in busy markets selling tomatoes and charcoal, in homes where women take care of children and elderly parents, and among young people who move from job to job. These are hardworking people, but the old banking system simply did not fit their lives.

    Some live very far from the nearest bank branch, and traveling there costs money and wastes a whole working day. Others earn little and think banks are only for rich people. Many do not have the right papers or national ID. Some are afraid of anything digital because they have never used it before.

    And for others, keeping money in a village savings group or hidden at home feels safer than trusting a bank they do not understand. All these small barriers add up and keep millions of good people outside the formal financial world.

    Banking That Comes to You

    Equity Bank looked at these problems and decided to do things differently. They said, “If people cannot come to the bank, we will bring the bank to them.” Everything they do is built around making banking simple, close, and affordable.

    Agents in Your Neighborhood

    Imagine walking to the small shop where you buy sugar and soap, and right there you can open a bank account, put in money, take out cash, or send money to your sister in Kampala. That is what Equity agents do. These agents are local shopkeepers, market vendors, or people everyone already knows and trusts. They have a small machine and a sign that says “Equity Agent.” Because the agent is just a few steps away, you do not lose time or transport money. Banking stops feeling far away and starts feeling normal.

    The Bank in Your Pocket

    Not everyone has a smartphone, but almost everyone has a simple phone. Equity made sure that even with the most basic phone you can bank. Just dial *247# and follow the easy steps. In seconds you can check your balance, send money, pay for electricity, or save a little every day. For those who do have smartphones, there is a friendly mobile app that shows everything clearly. Suddenly, your phone becomes your own private bank that is open day and night.

    Accounts That Anyone Can Open

    In the past, banks wanted you to keep thousands of shillings in the account all the time, or they would charge you. Equity changed that. Many of their accounts need zero or just a very small starting balance. You can open an account with only your national ID — no piles of forms. The fees are low and clear. When banking costs almost nothing, even a mama selling pancakes by the roadside feels she can have an account.

    Loans Without Land or Big Collateral

    This is perhaps the biggest game-changer. Normally, banks only give loans if you have land, a car, or a salaried job. Most farmers and small traders have none of these. Equity looks at something new: how you save and how you use your account every day. If you save even small amounts regularly and receive money often, the bank can see you are responsible. They can then give you a loan using your phone transaction history instead of land titles. Some loans come through groups where friends promise to support each other. These small loans help a farmer buy better seeds, a tailor buy a new machine, or a mother pay school fees without going to expensive moneylenders.

    Teaching People How Banking Works

    Opening an account is one thing; feeling confident to use it is another. Equity agents and staff take time to sit with new customers and explain everything in simple language. They teach what interest means, why saving is powerful, how loans must be paid back, and how to keep your PIN secret. They even run classes in villages and on radio. When people understand, fear disappears and excitement grows.

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    IN THIS STORY STREAM

    Kikonyogo Douglas Albert
    Kikonyogo Douglas Albert
    A writer, poet, and thinker... ready to press the trigger to the next big gig.

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