BigCommerce is a popular eCommerce platform supporting small and medium-sized retail businesses. You can use its function for online store creation, search engine optimization, and hosting.
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If you’ve recently launched an online store and want to grow your business, you need to have plenty of patience to try different things until you find something that matches your business needs and you need to have the right tools.
Given the fact that there’s a lot of competition in the eCommerce industry, you might feel that you’re going through stagnant phases. However, don’t be discouraged as there are efficient ways to properly manage your BigCommerce store and keep up with the competition in the market.
Below, we suggest some of the best tips help you boost the efficiency of your Bigcommerce store.
Manage Your Inventory
Inventory management is at the core of every store. When you open a store online, managing inventory will truly test your patience. As the demand for your products grows, you’ll most likely need some assistance. The best choice for effectively managing your BigCommerce inventory is investing in inventory management software.
When you’re running your eCommerce store, you need to have a real-time idea of what is happening with your inventory and whether you should plan to stock up, especially if you have an apparel business. So, if you’ve built your online store using BigCommerce, an excellent idea is to look for a reliable BigCommerce inventory management solution to take full control of your eCommerce inventory.
Focus on SEO
Search engine optimization for BigCommerce is a process that takes time. Succeeding requires persistent work and a well-balanced strategy developed specifically for your site and your unique conditions.
That being said, you should start by planning your work and strategy ahead. When it comes to SEO, the planning phase involves finding out what your potential customers are searching for and deciding which pages you want them to land on when they click through the search results to your site.
To start optimizing your BigCommerce store for SEO, you need to conduct a keyword analysis. As you know, the analysis is the basis for all other work and without keywords to work with, it will be difficult to get any control over your work. When it comes to SEO for BigCommerce stores, there are two types of pages in particular that you should pay extra attention to during your keyword analysis; category and product pages. Namely, these pages will most likely account for the majority of your organic traffic.
Product Pages
Your product pages are the most important part of your BigCommerce store. This is where you pitch your product to your potential customers, so every aspect of your product page must be designed correctly.
Your product description should address your target group directly and include relevant keywords. The majority of users will scan a product first and your clear and catchy description should capture their interest. They want to know everything about their potential purchase and how this product would improve their everyday life. Use short sentences and bullet points so customers can quickly find out what your product can do for them.
Furthermore, make sure to include quality product images to show users all the most important features of your product. Your images must compensate for the fact that your customers cannot physically touch and see the product.
Offer Several Payment Solutions
Offer as many payment solutions as you can, such as cards, direct payment via internet banking, invoices, and cash on delivery. One relatively new form of payment that is offered is the so-called eWallet. It’s a solution that enables customers to deposit a sum into an account and then pay for the item without providing details of their payment card or bank account. The customer’s payment method preference depends on who the customer is, but also on which goods are purchased.
Final Words
When you’re well-prepared and your BigCommerce store is properly managed, the chances to achieve success are great. Use the tips above and we guarantee that it will help you stand out in the fierce online competition and boost your sales.
