Apple has so far sold 700 million iPhones, Apple TV now at $65

At today’s Apple event, Apple CEO Tim Cook just announced that Apple has sold 700 million iPhones today, and this year’s iPhone 6 launch has played a huge part. He said that iPhones are currently selling over double the industry rate and has led to Apple’s iPhone business to grow at 49 % .

Cook also said that Apple has sold 25 million Apple TV units; and announced that the new Apple TV price has been slashed from $99 to $69 . He called the device the “industry leader” in the streaming TV space, though many of Apple’s competitors haven’t really given solid data on sales of their own devices.

Apple also gave a quick update on the company’s retail business, with a strong focal point on China.