Apple CEO Tim Cook teases ‘exciting new product category’ and ‘more surprises’

During Apple’s Q2 investor call, CEO Tim Cook teased “the potential of exciting new product categories,” and evoked that the company will announce new tech toys for us in the fall. “We’ve got a lot more surprises in the works.Our teams are hard at work on some amazing new hardware, software, and services that we can’t wait to introduce in the fall and into 2014. We continue to be very confident in our future product plans.” Cook said that there will be “really great stuff coming in the fall and across all of 2014.”

Tim Cook was further questioned about the new product categories, the CEO refused to provide a specific time frame, suggesting a new category may not appear this year. “The reality is that the work we do to produce truly innovative products is very hard,”I assure you that we’re working very closely with manufacturing partners to achieve a very exciting road map.”

We all expect Apple to release a smart wrist watch running iOS, if earlier reports pan out to the true, although Tim Cook was not specific. The comments came following Apple’s promising second quarter report in which the company posted a profit of $9.5b on revenues of $43.6b right in-line with Apple’s expectations from last quarter. “Decline in Apple’s stock price over the last couple quarters had been very frustrating to all of us, but Apple remains strong, “The most important objective at Apple will always be creating the most innovative products, Cook Said”