Airtel has outbid MTN Uganda to become the official sponsor of the much loved Masaza cup, a football feat that draws Buganda kingdom’s counties against each other in the game of football. The last tourney graced by the Kabaka of Buganda climaxed at the Mandela National stadium with Buddu triumphing over Gomba to lift the trophy.
The match drew thousands of people as were the case for the Uganda Cranes March that similarly attracts such numbers. Airtel officially takes over from MTN that sponsored the last tournament in a deal worth 400 million Uganda shillings. Airtel has over the years officially sponsored Buganda events like the Kabaka’s Run and his coronation.
Amid this announcement, Twitter was awashed with reactions to the news under the #MasazaCup.
Tweeps had to accept the tournament is real
This #masazacup is for real… the Katikkiro of Buganda Owek. Peter… https://t.co/3DiL3mOs0u
— Kamusiime Asiimwe (@ckamusic) October 13, 2016
Then monies involved
UGX400 million geared towards Sponsoring #MasazaCup every year. This is aimed at building Sports in the Brigands… https://t.co/LMUAMtkHHn
— Guide2Uganda (@Guide2Uganda) October 13, 2016
For what lifespan?
@Airtel_Ug has extended its partnership with Buganda Kingdom for the next three years and in addition they will sponsor the #MasazaCup
— Mushroom.Inc (@MushroomInc) October 13, 2016
Lectures about the importance of sports
Sports is a tool of economic emancipation – Peter Charles Mayiga #MasazaCup @Airtel_Ug
— Howwe (@HowweEnt) October 13, 2016
Matters Nationalism
@AllanDarren & Dakaba I think #MasazaCup deserves more analysis on yo @NTV_Omumuli prog. You give more time to foreign spots than our own!
— Senfuka Samuel B (@BSenfuka) August 22, 2016
And finally, the one thing sports does best
Football unites people & creates friendships without Religious, Political or Social boundaries. @Airtel_Ug pic.twitter.com/dRAiKvGz36
— Guide2Uganda (@Guide2Uganda) October 13, 2016
