Dear Samsung, In the ever-evolving landscape of smartphone technology, where innovation is not just expected but demanded, Samsung’s Galaxy S series, particularly the Ultra models, have long been at the forefront of what’s possible in mobile technology. However, as we stand on the cusp of another flagship release of the S25 Ultra next year, it’s imperative to address a growing sentiment among users—a sentiment that might just redefine what we value in our devices.
The Battery Conundrum
Since the introduction of the Galaxy S21 Ultra to the present S25 Ultra, Samsung has maintained a 5,000 mAh battery capacity across its Ultra models. While this might seem adequate, especially with advancements in power efficiency, it’s clear from user feedback and market trends that there’s a significant desire for longer battery life. Here’s why:
- User Lifestyle: Our dependency on smartphones has only increased. From remote work to entertainment, our phones are expected to last through marathon sessions of use. A larger battery capacity in the S25 Ultra could mean the difference between needing a charger mid-day or not.
- Technological Parity: Chinese smartphone makers are not sleeping, they have matched and also surpassed Samsung’s battery offerings. The market’s direction towards larger batteries, as seen with devices like the OnePlus 12, indicates a consumer preference for endurance over slimness.
- Innovation in Battery Tech: The automotive industry’s leap in battery technology for electric vehicles (EVs) showcases what’s possible. Samsung, with its extensive R&D capabilities, could lead in adapting these technologies for mobile devices, ensuring not just larger but also more efficient batteries.
Design and Market Share
The design of the Galaxy S series, especially the Ultra models, has become somewhat predictable. While there’s comfort in familiarity, there’s also a risk of stagnation:
- Design Fatigue: The sleek, thin design, while aesthetically pleasing, might be reaching its saturation point. Users are beginning to value functionality over form, especially when functionality can mean longer battery life. We expect some major changes for the S25 Ultra.
- Market Dynamics: Apple’s consistent design philosophy has its merits, but Samsung’s strength lies in innovation. The recent design of the Google Pixel 9 series, for instance, shows that there’s an appetite for fresh, ergonomic designs that prioritize user interaction over mere aesthetics.
- Avoiding Design Mimicry: While it’s flattering to be imitated, Samsung’s originality has always been its charm. The Galaxy Buds Pro and Watch Ultra, while successful, occasionally echo Apple’s design language. Samsung should strive for distinctiveness, not just in features but in form.
A Plea for Change in the S25 Ultra
Samsung, your commitment to cutting-edge technology is unparalleled. Here’s what users, including myself, are yearning for:
- Battery Innovation: Invest in battery technology that not only increases capacity but improves efficiency. Imagine a Galaxy S25 Ultra with a 5,500 mAh battery or more, utilizing the latest EV-inspired tech for faster charging and longevity. You can refer to the latest Honor flip phone for reference.
- Design Reimagination: While the current design ethos has its fans, consider a redesign that might be slightly thicker but offers a more robust battery, better ergonomics, higher grade titanium body, and perhaps even new form factors inspired by but distinct from current trends.
- User-Centric Approach: Listen to the community. The push for larger batteries isn’t just about numbers; it’s about how we use our phones. A thicker phone with a day’s worth of battery life in heavy usage could redefine what we expect from our devices.
Samsung, as you prepare for the next chapter in your storied history, remember that innovation isn’t just about what’s new but what’s needed. The market’s direction towards valuing battery life over slimness is clear. Embrace this shift not just to meet but to exceed expectations. Let’s see a Galaxy S25 Ultra that not only looks the part but performs beyond our wildest dreams, powered by a battery that matches the ambition of its users. Thank you for listening, and here’s to hoping for a future where our phones are as enduring as the innovations they represent.
Warm regards, Roger Bambino
