Twitter for Professionals is rolling out an entirely new platform for brand identities with Professional Accounts. Here, people will have the ability to grow and strengthen their presence on Twitter.
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Professional Accounts are a gateway to a wide range of professional tools not available to non-professionals, including their Twitter Ads, Quick Promote, Advanced Profile features, and our future efforts around shopping.
Professional Profiles are how you show up on Twitter with a Professional Account. These profiles will enable professionals, for the first time, to have a unique and clearly defined presence on the platform, separate from the general user.
Twitter Professional Profiles are comprised of two features:
- The professional category is an indicator of a professional’s profile, showcasing what kind of professional they identify as. This information is collected when a professional converts to a Professional Account and can be updated at any time.
- Profile modules are dedicated space on a professional’s profile to showcase what’s most important to them.
The social media company initially introduced Professional Profiles first in April this year with the About Module. Since then, they have launched two additional modules the Newsletter module, built in partnership with Twitter’s recently acquired newsletter service, Revue, and the Shop module, part of our growing efforts around Twitter Shopping.
The foundation of Twitter for Professionals is to provide businesses, creators, publishers, and developers of all industries and sizes space to showcase and highlight their content, products, and services directly on Twitter for free.
Twitter allows anyone to tap into the public conversation. According to their blog, the company said “We know people come to Twitter to interact with brands and engage in conversations about products and services. All this demand gives us confidence in the power of combining real-time conversation with enhanced features for professionals aimed at better controlling and enhancing their identity on Twitter.”
