TikTok as a company mainly monetizes through Ads and Sponsored marketing. However, users of the app can earn only if they get sponsorship opportunities from any brands in their respective countries and this is only possible when you have millions of followers.
Followers are the absolute basic to be even considered for a sponsorship. Then comes the amount of sponsorship. This totally depends on how good your engagement rates are on TikTok. Engagement rates are a matter of how many comments/likes to view ratio your videos have and how much popularity you have achieved.
In Apps like Instagram, having over 10,000 followers can help you get sponsors. But TikTok has taken over the internet like a storm and recently crossed the 2 billion download mark. This means having a good engagement ratio on your videos can easily help you get brand sponsors, at least from low to mid-level companies. Earning money is never easy from a popular platform. With that said, let’s look at what it takes to ensure to earn credible money from TikTok in 2020,
Step 1: Think of creating a unique profile. Something that will be welcomed and continuously liked by the audience. Just remember one thing: Your Tiktok video content is what will get you all the followers and fans. So make sure it is unique and loved!
Step 2: Start making TikTok videos using concepts or songs or catchphrases that are trendy.
Step 3: Link to your profile from various channels like Instagram, Facebook, Youtube etc
Step 4: Push your video to as many connections as possible. You must increase your view and engagement count by yourself so that TikTok pushes your content up the ladder in organic search.
Step 5: Doing all the above will get you handful of followers and views.
Step 6: Now approach brands that may benefit from you as an influencer and offer them sponsorship post at cheaper price. In the first phases, try increasing your portfolio of sponsorship clients to make you a trustworthy influencer.
Once this goes on, you will yourself understand how to move forward and earn more!
