At the 2019 WWDC, Apple unveiled its new innovating and privacy-focused technology while adding the ability to use a ‘Sign in with Apple’ button on websites and apps. You should be familiar with similar sign-in buttons from Facebook and Google as found on many websites and apps, probably Apple was getting an overwhelming headache from the two.
Now, the company is adding a feature to let users provide select information, like name and e-mail address, that is guarded by the company’s Face ID 3D login system on iPhones and iPads in what it is terming as an “Easy way to sign in without all the tracking.”
Users will be able to choose which apps get what information. If one doesn’t want to provide their e-mail address to an app or website, Apple will instead offer a ‘relay’ address instead, which is a randomized address that will forward information from sites and apps to people’s real e-mail accounts.
In simple terms, instead of filling out forms, verifying email addresses or choosing passwords, users simply use their Apple ID to set up an account and start using an app right away, improving the user’s time to engagement. All this is done without revealing any user personal information.
Apps can request information, and you can choose to hide your email, and Apple will make a random address that forwards to your email.
The beauty about this is that you can disable those random emails at any time. Since Apple does not track users’ app activity or create a profile of app usage, information about the developer’s business and their users remains with the developer.
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Apple says that all accounts are protected with two-factor authentication, making Sign In with Apple a great way for developers to improve the security of their app. It also includes a new anti-fraud feature to give developers confidence that the new users are real people and not bots or farmed accounts.
