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    Consumer Digital Trails in Uganda: A Deep dive into the competition and protection challenges

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    The proliferation of Internet and Mobile telecommunication services has brought about an increase in mobile consumer data-centric products and services. These services cut across industries including; banking, payments, retail credit, insurance, transport and logistics among others which are part of the consumer digital trails in Uganda.

    At the center of these new services is the use of various forms of mobile consumer data including; bio-data, transaction and location history, expenditure patterns among others. This data is predominantly held by Mobile Network Operators and Internet Service Providers (ISPs) in the course of delivering licensed telecommunications services.

    The Mobile Network Operators (MNOs) and ISPs have a privileged position given the data they collect, which, if unchecked, presents new consumer protection and competition challenges in the market.  Indeed, they may even pose significant barriers to market entry of new innovative data-based business. This situation can be worsened by the fact that some of the telecom companies are active participants in ancillary markets like Mobile payments, insurance and lending.

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    Regulation with UCC

    As a result, the Uganda Communications Commission (UCC) with support from Financial Sector Deepening-Uganda has undertaken a market inquiry to identify current consumer protection concerns and antitrust bottlenecks in the use of mobile and digital consumer footprints. The inquiry also assessed market compliance readiness with respect to current and new consumer data protection legislation.

    The Commission is desirous for an exploratory appraisal of regulatory best practice in facilitating competitive new fintech services as well as protecting the interests of consumers, which includes addressing challenges like ensuring informed consent and data porting rights.

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    The proliferation of mobile phone usage has resulted in telecom companies becoming warehouses of user data, and digital payment trails which combined with new age data analytics and computing power is being used to the operator’s advantage. In Uganda, the influence of MNO-held mobile data has been most profound in retail financial services. Most prominent use cases in Uganda include the evolution of microcredit and savings products. These have grown in reach and scale, accounting for an estimated UGX 380 billion (USD 100 million) in loan disbursements.

    UCC has, therefore, collaborated with Financial Sector Deepening Uganda to build capacity, over eighteen months to launch a regulatory sandbox and related initiatives to enable the Commission better address the competition and consumer protection challenges in the use of MNO data trails through more responsive, evidence-based legal and regulatory processes.

    Two-phase implementation approach

    The support will be in two phases. The first six-month will include diagnostics and feasibility to assess, inter alia: the Commission’s existing legal and regulatory requirements around data privacy and sharing with third-parties, ensuring a fair, competitive landscape of the data ecosystem, market demand for alternative regulatory approaches to innovation, and the Commission’s capacity to implement a regulatory sandbox program. This phase will entail diagnostic studies and direct technical assistance to the Commission through specialists.

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    The second phase will run for 6 to 12 months with a focus on designing and implementing legal and regulatory tools and processes linked to a regulatory sandbox or related initiative to support and learn from innovation in Uganda’s data ecosystem.

    To this end (consumer digital trails in Uganda), the data eco-system inquiry aims at;

    • Providing a scoping review of current commercial conduct with respect to the use of data held by MNOs and digital service providers.
    • Identify consumer protection and competition abuses (for example; refusal to share, excessive pricing of services, exclusive dealing, among others)
    • Assessing operator compliance readiness for new statutory obligations
    • Develop new regulatory proposals to promote safe and competitive use and entry of data-centric business models and services.

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    Techjaja Staff
    Techjaja Staff
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