LG this week launched its latest flagship in less than 3 months, the LG G7 ThinQ is now official. In 2013 LG built up a lot of pomp with the G series starting with the G2 and this was the case with the LG G3, G4, G5, and G6 — but not the latest G7 ThinQ. But there is something wrong with the LG mobile division in the past few quarters.
The Korean company has been around for a long time, and most of it’s recent profits are mainly due to the television department, which is where LG is the most successful, ranking as the 2nd largest TV producer in the world. But this success is somewhat tainted by its mobile division, which has fallen considerably in the last few months. This is a cause for concern, and LG is trying different ways to change it.
LG is well aware that consumers have the last word: they decide if they will buy a product. The brand decided to propose a survey to determine whether or not they wanted a design with a notch. This design feature, hated by many, was still implemented on the G7, so we could guess that those who participated in the survey were not listened to. There is a small solution however, where the background can be changed in order to hide it.
Will the G7 become a success?
When a product does not sell, the company tries to understand why. LG was interested in the market trends, and also in its problems. For example, the fragmentation of Android versions: users should receive regular security patches and phones compatible with new versions of the system should receive them quickly. To solve this problem, LG decided to open an update center designed for doing just that.
Another feature highlighted by LG is the resonance system in the speaker, that improves the sound when the smartphone is placed on a flat surface. Is this feature useful? Perhaps to some users, but I’m guessing that most people will still prefer a portable speaker. Nevertheless, it’s an interesting idea.
Under the hood, it has state-of-the-art hardware, from the high-end Snapdragon 845 SoC, to a Quad DAC Hi-Fi sound and as explained above, artificial intelligence. On the software side, it has Android 8.0. All of this is the same as the competition.
Sales will tell us if this smartphone is winning the hearts of the public, but at first glance it hardly stands out from the competition. The market is tough on manufacturers: as interesting as the G7 is, it’s still lacking something that would give it the edge over Apple or Samsung devices, and decisions are often made based on the brand, not necessarily the quality of the phone.
