Jumia Uganda has today announced Ron Kawamara as the new CEO for Uganda. This was during a press conference at which the company also unveiled this year’s Black Friday campaign, the annual sales event that will run from November 16th to December 7th this year.
Kawamara has been in Jumia for the past half decade, serving as the Country Manager for Jumia Food Uganda before elevating to become the Regional Managing Director of Jumia Food, East Africa.
Jumia asserts that the new CEO has an “extensive experience leading, innovating and scaling technology businesses globally” and they attribute Jumia Food’s success overtime to him.
“Through his startup experience, Ron has frequently worked with SMEs to effect business models that embrace technological changes.”
Massimiliano Spalazzi, Jumia’s co-CEO stated at a press conference that they are thrilled to have Ron take on the CEO role.
“Ron brings a stellar leadership reputation, a wealth of consumer experience, and a lifelong passion for eCommerce to Jumia – all of which are critical ingredients in the continued evolution of our company.”
He added that Jumia is “absolutely confident” that Ron is the best choice as the company seeks to create value for customers and vendors “by marrying Jumia’s numerous assets with the opportunities ahead.”
The Black Friday Campaign
Like in the past editions, visitors to the Jumia site and to the Jumia mobile app will have an opportunity to claim some of biggest discounts on thousands of items.
This year’s campaign is expected to be the largest yet as the company projects to inject UGX 17.5B in Uganda’s economic activity.
“This year, for a whole month, every Friday is Black Friday.” said Jumia Chief Executive Officer Ron Kawamara. “We shall feature discounts of up to 70% on over 5000 products and shoppers are set to enjoy free delivery for purchases over 200,000 UGX.” he added.
