Today, the world most valuable company, Apple has finally unveiled its biggest push into streaming video: Apple TV Plus. Announced by CEO Tim Cook the service — the service will feature Apple’s original programming — alongside a redesigned, more advanced Apple TV . The introduction of Apple TV Plus, which the company is pitching as “the destination for the highest-quality originals”.
The company is expected to spend $2 billion this year on original content that it hopes can stand toe to toe with shows from Netflix, Hulu, Amazon, and others. But it’s got some catching up to do (Netflix is spending billions more in 2019), and the company didn’t show trailers or clips for many of the projects it went over, as a good number are still in the works.
Launch, Devices and Availability
Apple TV Plus will be ad free, available on demand, and viewable both online and offline. Apple plans to launch it in over 100 countries including Uganda sometime later this year. Apple did not disclose what it plans to charge for the service. But you’ll access it through the redesigned Apple TV app on iOS, Mac, Roku, Fire TV, and Smart televisions from various manufacturers.
Apple confirmed that the TV app will be coming to the Mac soon, and the company has also announced an iTunes Movies and TV app for Samsung TVs, just one step to reach customers beyond its own devices. That same app will be coming to televisions from Sony, LG, Vizio, and others.
Other Integrations of Apple TV Plus
The company announced Apple TV Channels, which will let customers pay for HBO, Showtime, Starz, CBS All Access, and other services directly through the TV app and watch everything there, too. A redesigned software experience will make it easier for users to find the latest must-watch shows and other recommendations from the third-party video apps that Apple will offer.
Apple TV Plus will face the same issues other streaming services like Netflix face this side of the Sahara.It all comes down to affordability of internet services and adaption on video on demand whether its fiber to home or any wireless internet connection.
